Market Reports
How To Practice Responsible Tourism & Travel During COVID-19
by https://www.loveholidays.com
“We will get through this. We have an inherent desire to travel. It’s in our DNA. The virus is not going to kill that off. We will want to travel again, and the industry will recover.”
Así se mueve el consumo de viajes en Latinoamérica y el Caribe en 2021 - by Hosteltur
ROLANDO KLEMPERT IZAGUIRRE - PERIODISTA DE HOSTELTUR
Un estudio señala que durante 2021 en América Latina y el Caribe se han consolidado algunas tendencias que se venían verificando en el mercado, como el auge de los viajes de cercanías a destinos menos visitados y el desplome del corporativo, lo que pone al sector a adaptar su oferta para el segmento leisure. Además, Colombia, México y República Dominicana lideran el consumo de viajes en avión, gracias al éxito de los corredores con EEUU.
A medida que se recomponen las redes de vuelos a nivel global, la “nueva normalidad” va generando diferentes tendencias en la demanda y, en consecuencia, también en la oferta.
Para dar cuenta de algunos de esos patrones y analizarlos, el Mastercard Economics Institute realizó un estudio que publicó recientemente con el título “Recovery Insights: ¿Listos para el despegue?”, que apunta a comprender mejor la próxima fase de los viajes, sus impulsores y sus retos.
El trabajo evaluó una enorme masa de datos de consumos a lo largo de América Latina y el Caribe (a través de las tarjetas de Mastercard), en relación con un mercado internacional que, como se señalaba, está “despegando”.
Una quinta parte de los países estudiados ya “ha vuelto a alcanzar al menos el 90% de los niveles anteriores a la pandemia en cuanto a las reservas de vuelos nacionales”.
Al respecto, Bricklin Dwyer, economista principal de Mastercard y director del Mastercard Economics Institute, afirmó: “Aunque se ha producido una impresionante recuperación del transporte aéreo nacional en varios mercados, el repunte no se producirá de la noche a la mañana. La pandemia llevó al sector a niveles de gasto que no se habían visto en más de 15 años”.
“Pese a que sigue habiendo mucha incertidumbre, el ahorro acumulado, el deseo de aventurarse a salir lejos de casa y la luz verde de los gobiernos podrían producir vientos favorables y significativos para la recuperación continua de los viajes”: Bricklin Dwyer
Y es que, de acuerdo al informe, en lo que va de 2021 en la región siguen vigentes numerosas restricciones, por lo que el turismo doméstico sigue siendo el que mueve la aguja en la actividad. Y eso se evidencia en un fuerte incremento en dos aspectos: los flujos hacia destinos de playas y montañas; y el consumo en combustibles, especialmente en República Dominicana (+39%), Brasil (+31%) y Argentina (+28%).
Pero, como se afirmaba, también hay avances en lo que respecta a los vuelos de cabotaje, de manera dispar a lo largo de América Latina y el Caribe.
La demanda de viajes por avión está siendo liderada por los consumidores de México (+35% en el gasto aéreo respecto a 2019), República Dominicana (+29%) y Colombia (+12%).
En un análisis por segmentos, Mastercard sostiene que los viajes corporativos siguen muy lejos de arrojar cifras positivas. En Argentina están un 63% abajo de los datos de 2019; en Brasil un 57%; en México un 10% y en Colombia 7%.
Como se ve, el impacto y el rebote son muy desiguales a lo largo de la región, pero el denominador común es que quienes más rápido hay retomado los viajes son las pymes, y eso también marca una tendencia en la oferta, ya que estas empresas suelen tener menores gastos que las grandes en vuelos, hoteles y restaurantes.
¿Por qué República Dominicana, México e incluso Colombia figuran entre las de mayor recuperación? De acuerdo al estudio, esto se debe en buena parte a la creación de corredores abiertos con los EEUU. Tal como lo viene contando HOSTELTUR, ese es una meta para muchos países que ven allí una oportunidad, tal es el caso de Chile.
A modo de conclusión, el presidente de Datos y Servicios de Mastercard, Raj Seshadri, aseveró: “El año que pasó no ha hecho más que reforzar lo importante que son los viajes para conectarnos con los amigos, la familia y el mundo en general, al igual que para nuestras comunidades empresariales y nuestra realización personal”.
Y, finalmente, en ese mismo sentido, subrayó: “A través de nuestro informe Recovery Insights, hemos ayudado a las aerolíneas a rediseñar las rutas de viaje, a los minoristas a reajustar el inventario y a las ciudades a experimentar cambios en el gasto en los alrededores. Se trata de facilitar decisiones más inteligentes para obtener mejores resultados hoy y mañana”.
Leer articulo completo Aqui
State of the Airline Industry in the Americas - From Impact to Recovery
by Peter Cerda - Regional Vice President, The Americas - IATA
El Futuro de los Viajes - Por Carlos Ulibarri
The Average Cost of a Vacation: 2021 Trends Report (Plus money-saving tips)
by Cathy Habas - www.millionmilesecrets.com
A vacation budget helps you set parameters and expectations to not come home with an unwanted souvenir: debt. Transportation, lodging, food, and entertainment represent just a few of the costs incurred during a vacation. Statistics on the average cost for each category can give you a ballpark estimate to help you start planning a trip. Still, it’s important to remember that vacations are highly variable. The actual cost of a holiday is affected by numerous factors, such as the number of people traveling, the time of year, the distance traveled, and the destination itself.
There are also hidden fees to consider, so it’s wise to add a bit of padding to your final budget. Also, with the COVID-19 pandemic causing disruptions at a moment’s notice, it may be beneficial to purchase travel insurance for your 2021 vacation.
You’ll also need to keep a close eye on prices that fluctuate significantly according to supply and demand, like transportation and lodging costs. When the pandemic began, prices fell significantly due to widespread travel restrictions and social distancing guidelines. For example, the price of airline tickets dropped by nearly 16% in 2020. Now that COVID-19 immunization rates have increased and travel restrictions are lifting, travel demand is expected to surge in 2021. Expect prices for transportation, lodging, and finite-capacity activities to grow as a result.
What is the “average” vacation?
As of 2019, about 40% of American families plan at least one vacation per year. Sixty-eight percent of those trips occur in the summer, but domestic tourism remains popular from April through October. Due to increased demand, transportation and lodging costs increase during this time.
According to data from the U.S. Bureau of Labor Statistics’ Consumer Expenditure Survey, an average four-day domestic vacation costs $581, or $144 per day. Transportation represents 38.5% of the total cost of an average vacation, food and entertainment represent 35.6%, and lodging represents 25.8%. For a 12-day international holiday, the average American spends a total of $3,251, or $271 per day. In this scenario, transportation represents 53.9% of the total cost, food and entertainment represent 25%, and lodging represents 21%.
Other sources, Credit Donkey, suggest that Americans spend $1,145 per person for the average vacation. While the results of a Bankrate survey say that Americans plan to spend over $1,900 on their vacations.
The Baby Boomer generation spends about $6,600 on vacations each year, on average. Gen X-ers spend about $5,400, and Millennials spend an average of $4,400. According to Travel Agent Central, all in all, the average American spends nearly $2,000 on summer vacations in particular. In 2021, most Americans plan to spend about $737 on their first post-pandemic trip, which will likely be spent visiting family and friends.
Not everyone can afford to travel, but that doesn’t stop some from going on vacation anyway. A 2019 Vrbo survey found that 37% of millennials were willing to go into debt to travel, whereas just 27% of Gen X-ers and 15% of Baby Boomers said the same.
Vacation transportation costs
Simply getting to and from your destination can represent nearly 40% of your vacation’s total expense. You’ll also need to factor in the cost of traveling from the airport, bus station, or train station to your lodging. If you want to hire a taxi, research the destination city’s typical fare charges.
AAA found that about 53% of American families plan a road trip each year, so travel expenses boil down to gas prices, tolls, and any car maintenance that you perform before hitting the road. But even if you fly to your destination, you might want a car to get around. Kayak estimates that it costs an average of $52 per day to rent a car in the U.S.
Train travel in the U.S. can cost as little as $7 per ticket to as much as $348, with the average train ticket costing $120. Rail travel is more prevalent in Europe, and prices depend on the length of the trip.
The price of bus tickets also depends on the length of the trip. They average $83 but can cost as much as $425. If you need to hop on a public bus in your destination city, fares are usually around $1.
In 2020, the average cost of a round-trip domestic flight was $302, whereas the average international plane ticket cost $1368. These baseline prices do not include baggage fees or even the cost of parking your car at the airport, which can increase your overall travel costs.
Cruise fare averages about $160 to $220 per person, per day. However, Tanner Callais of Cruzely.com points out that the pandemic has changed the balance of supply and demand within the cruising industry, which will likely drive prices toward the higher end of that spectrum.
“During the pandemic, cruise lines have taken the opportunity to scrap older ships,” Callais explains. In addition, “cruise lines have said they plan to return in a staggered approach, with only a few ships at a time and likely with limited capacity to encourage social distancing.” From Callais’ perspective, “The result is likely higher prices until more capacity is added.”
Vacation lodging costs
The typical single-occupancy hotel room in America costs $103 per night. A standard double-occupancy hotel room costs exactly twice that amount: $206. Prices vary in every city and. For example, an average hotel room in Las Vegas costs $127 per night, but the average hotel room in New York City costs $258 per night. Hotel room costs also fluctuate based on consumer demand, so you can expect them to be more expensive during the most popular vacation months and on Fridays and Saturdays.
In comparison, the average AirBnB price in the U.S. is $171 per night as of 2020. However, depending on prices in your destination city, you might end up with a great deal by choosing AirBnB or Vrbo instead of a hotel. For example, the average AirBnB for New York City is $113 per night, but in Las Vegas, AirBnBs cost an average of $164 per night.
Don’t need any bells and whistles? More affordable options include motels ($45 to $100 per night) and, in certain cities, hostel dorm rooms ($25 – $40 per night).
If you want to stay in your RV, you’ll still need to factor in campground fees so you can enjoy electricity and plumbing during your vacation. Campground fees in the U.S. range from about $25 to $80 per night.
International hotel costs also vary significantly from city to city. South American hotels are among the most affordable, with the average Bogotá hotel charging just $47 per night. At the other end of the spectrum is Zurich, where the average hotel costs $255 per night.
Food and entertainment costs
What you do during your vacation also affects your budget. According to a 2014 survey, shopping is the most popular vacation activity among U.S. travelers, with 54% of respondents saying they shop while on vacation. Of course, this activity inherently costs money and can quickly eat into your budget if you’re not careful. Plan in advance how much money you’re willing to spend on souvenirs and the kind of items you’re interested in buying (such as t-shirts, trinkets, local artwork, etc.) to help you avoid spontaneous spending.
Swimming and watersports were the next-most popular activity on the survey. Most summertime destinations have public beaches, but they can get crowded during peak season. You can pay to stay at a resort with a private beach for a quieter, less crowded experience. Such an option can cost anywhere from $144 to over $2,000 per night. And if you want to do anything other than swim, budget for equipment rental fees. For example, you can expect to pay around $500 to rent a jet ski for the day, up to $95 for a windsurfing session, and between $25 and $60 to rent a kayak.
Tours remain popular vacation activities for about 46% to 49% of U.S. travelers and can include walking, biking, driving, or even hopping on-and-off a bus. Although you can take yourself on a walking tour for free, hiring a guide enhances the experience by providing historical context for everything you see. According to Jacquie Whitt, a tour operator with Adios Adventure Travel, travelers should expect guided tours and activities to be private affairs thanks to the COVID-19 pandemic. While this “will increase costs for solo travelers more than families,” Whitt explains that “both solo travelers and small groups benefit from lots of individual attention, bringing more value to the dollars they spend.”
According to the U.S. Travel Association, fine dining is the fourth most popular vacation activity among domestic travelers, behind visiting relatives, shopping, and visiting friends. Costs vary from destination to destination and from restaurant to restaurant. Plan ahead by looking up a few local restaurants and evaluating their prices. Do the same for street food vendors, if applicable. Expect to spend $24 to $40 (or more) per person on food, excluding snacks, alcoholic beverages, and tips.
Budgeting tips that can save you more money on a vacation this year
Save money on vacation by planning your full itinerary in advance — right down to the snacks — and then adding a buffer of $100-$200 for surprise expenses. Don’t forget about taxes and gratuities when creating your budget. Try to avoid spontaneity while on your vacation, unless it’s to enjoy a free experience, but carry at least $20 with you at all times.
Not sure where to go? Yulia Saf of MissTourist.com advises tourists to save money by sticking to regional trips rather than cross-country or international excursions. “The new way of traveling on a budget from here on out is regional trips,” which “do not require you to fly or book a travel company.” Saf recommends “glamping, private cabins, or staycation units located outside busy cities” as budget-friendly leisure travel options.
Saving money on transportation costs
The best way to save money on transportation costs is to avoid peak travel times. Demand is low during January, February, and March because there are no major holidays or school breaks during those months. As a result, you’ll pay less for everything from plane tickets to cruise fares and even train tickets.
Sometimes flying ends up being cheaper than driving and vice versa. Use a drive-or-fly calculator to help you discover the most affordable option.
If you plan to fly, departing and arriving during the middle of the week will save you money, with Tuesday generally considered the cheapest day to fly. Most travelers prefer the convenience of mid-morning or afternoon flights, so flights that depart at the crack of dawn or in the evening tend to offer the cheapest rates.
Knowing when to buy your tickets can also lead to savings. For domestic flights, book about two to three months in advance. For international flights, book five to eight months ahead for the best deals. Plane and cruise ticket prices also fluctuate based on the day of the week and even the time of day that you look at them. It’s worth carving out some free time in the middle of the week — especially Thursdays for international flights — at a time when everyone else is busy (think mid-morning or early afternoon) to scout out prices and officially book your trip. Download an app like Priceline, Hopper, or Kiwi to help you monitor fluctuating prices.
Saving money on lodging costs
Hotel prices also vary based on the time of year and day of the week, and “peak season” differs in every destination. For example, warm beaches remain popular in winter, as do ski resorts. Festivals and other significant events can also cause a surge in lodging demand in a particular city. Research your destination ahead of time to discover when tourism slows down, as you’ll be able to nab the cheapest hotel rates for this period.
The cheapest day for hotel check-ins is usually Sunday when most people check out and leave the hotel empty. If you don’t mind taking a gamble, book your hotel room 24 to 48 hours in advance. You can get cheap last-minute deals by filling a room after someone else cancels during their 24-48 hour grace period. Otherwise, book at least one month in advance, especially for popular destinations.
Saving with rewards cards
Around 26% of travelers say they will use a rewards credit card to save money on an upcoming trip. If you’re not already part of that statistic, start learning more about travel rewards. Credit card rewards from the top airline cards or best hotel cards can be earned on everyday purchases and used to provide real cash value or to earn fun upgrades and perks, like a better seat on your flight. With the right card, your out-of-pocket vacation costs can be significantly reduced.
Bottom line
There are lots of moving parts when it comes to planning a vacation. While budgeting for your next trip may not be a simple task, it can help you avoid debt. So, try and factor in the variety of costs you’ll incur while on the road, like transportation, lodging, food, and entertainment. A ballpark estimate is a great starting point. And don’t forget, there are several fantastic travel rewards cards that you can use to help offset the costs of your next getaway.
CATHY HABAS - CONTRIBUTOR
Cathy Habas is a contributor to Million Mile Secrets, he covers topics on points and miles, credit cards, airlines, hotels, and general travel.
Read full article in: https://millionmilesecrets.com/guides/average-cost-of-a-vacation/
Argentina and the USA Product
by Marcos Llobet - Ladevi Medios & Soluciones
With the capture of 22% of the total international outflows of the Argentines, the northern giant defies the local socio-economic crisis, retaining its privileged position as one of the most attractive destinations for the passengers. However, and after the knockout blow that meant the August devaluation, the operations collapsed and the benchmarks fell. The industry referents expect the "magic" of American products to wake up the market during the high season.
Click HERE to download full report in PDF:
Report Defines Keys to Reaching Latin American Travelers
By Ladevi Editorial Team - Ladevi Medios & Soluciones
Posted in La Agencia de Viajes Argentina, 21 Oct 19: http://www.ladevi.info/articles/7494/un-informe-define-claves-para-llegar-a-los-viajeros-latinoamericanos
A study by Sherlock Communications suggests that travel companies should focus on niches such as the elderly, high-end and women, for example. In addition, it analyzes how the region's particularities should be taken into account in brand awareness.
Digital marketing agency Sherlock Communications presented a study in which it translates the results of a survey of more than 3,000 Latin American consumers into advice for agencies and operators to refocus their strategies to reach a potential audience of 25 million travelers.
According to the consultant, one of the vital niches for outbound tourism companies are people over 50. On the one hand, because it is a demographic group that has improved its life expectancy and for which travel insurance packages are a crucial point of sale.
Another segment with great potential to be addressed is the luxury market. According to Sherlock data, on average, half of tourists from Brazil, Mexico and Colombia spend at least US$ 5,000 to travel abroad. That percentage drops in other key markets: Argentina, 33%; Chile, 29% and Peru, 28%.
The study also suggests looking closely at the growth in the number of women choosing to travel alone. In Brazil they are 18%, or almost three million. For companies that want to address this segment, it is suggested that they take into account that they must reinforce information on personal safety at destinations.
Without going any further, Sherlock argues that for Latin American tourists in general, security has a great influence on the process of choosing a vacation spot. A lot of information, tips and emergency numbers are data valued by travelers and to be taken into account by companies when offering packages and experiences.
On the other hand, considering that Latin American citizens need tourist visas for many countries, the consultant suggests focusing marketing efforts on countries with fewer obstacles. However, what countries do in terms of facilitation is fundamental at this point. For example, since Canada simplified its visa process, the influx of Mexicans increased by 64% and that of Brazilians by 39%.
Another interesting tip suggested by Sherlock is for companies to have last-minute offers to offer, because half of those interviewed acknowledged that they plan their trips less than a month in advance. Those who make decisions one year in advance do not exceed 10% on average in any of the markets studied.
HOW TO FIND THEM.
Sherlock's report works in parallel on how tourism businesses should make themselves known. "Don't invest all your energy in a physical space: a website that is easy to use in the local language is essential," says the study, which adds that if you are thinking of expanding your presence at a regional level, at least separate platforms are required for Brazil and the rest of Latin America.
In the same way, the consultant suggests exploiting social networks, but without neglecting that each one has its own codes. "You will need experts on your side to avoid becoming a meme," they warned.
Ultimately, for 55% of respondents the biggest influence when planning a trip is content shared by friends and family.
In this sense, the communication agency warns against forgetting traditional media or classic advertising: "Several countries still depend heavily on traditional marketing campaigns.
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Read full article in : https://argentina.ladevi.info//ganadores-y-perdedores-frente-al-turista-que-surja-del-covid-19-n22356